The digital experience across all digital touchpoints for Action.com

Action is the fastest growing non-food discounter in Europe with  more than 2250 stores in 11 countries.

At Action, I worked as a UX design manager on a proposal to enhance the digital experience across all digital touch-points. The goal was to better inform visitors about the product offerings and inspire them to visit a physical store.

After months of work here is the final proposal. But please read more about this project to understand how why these pages where constructed.

Let's start at the beginning

First, I established a UX methodology to communicate what my role as a UX Design manager would entail within the organization. Then, I implemented a structure at the project level using a 'value pyramid.' This made it clear which projects should be prioritized

Strategic optimisation and UX